About Us

Alpen Delicious!
Est: 1992
Founder: Stefan Roth
Proudly Australian owned and operated.

Who We Are

Alpen Delicious started out as a wholesale supplier, delivering cakes, biscuits, teas and coffees to a handful of cafes, restaurants and hotels around Melbourne in 1992. Stefan could see a great opportunity to take the burden of baking away from café and restaurant owners. “There is a real art to great cakes and biscuits and realistically, most food businesses can’t afford to hire an Adriano Zumbo.” So Stefan found a network of brilliant wholesalers who could guarantee supply to his clients. “I take care of the baked goods. Customers kept asking us to expand the range because everyone loved our stuff,” he says. “The business just grew from there”.

Word spread as more of Melbourne’s best cafes decided it made a hell of a lot of sense to get brilliant cakes delivered by Stef and his friendly team, made fresh by the city’s best pastry chefs, rather than hire their own cake makers in house. Oursourcing cakes to Alpen means less waste, more yum, and the freedom to pick up and order more based on supply and demand.

The Alpen business has grown and today Alpen regularly delivers to more than 1000 cafes, restaurants and hotels around Melbourne. We also supply to offices and private homes; with our online store a one-stop shop for cakes, cookies, tea, coffee, muesli, savoury and gluten-free goodies for delivery around Melbourne.

How we like to do things

Fundamental to the Alpen way is on-time delivery, value and an unrivalled product range – whether it is petit fours, cookies, mud cakes or loose leaf teas. Stef likes nothing more than to know his cakes are being adored, piece by piece by customers all over Melbourne.

So what’s so special about Alpen anyway?

Well, have you seen our cakes? Well besides our artillery of taste sensations, it’s our end-to-end service – from orders, through to delivery and convenient billing. Alpen likes to spread sunshine!